Poultry innovation

We’re leading the way with our progressive way of thinking and ability to adapt as the industry changes.

Birling Avian Laboratory

Birling Avian Laboratory is accredited to the highest standards by the National Association of Testing Authorities Australia (NATA), our state of the art lab stands as a pioneer of research and development in all that we do.

By assessing all segments of the business harnessing the latest technologies and equipment, we are able to maintain hygiene and quality assurance levels. The work we do comprises microbiology, quality assurance, serology, virology, molecular biology, allergen testing and pathology. All of this testing equates to more than 250,000 tests annually.

In addition, Birling has a research and development program to ensure we remain at the forefront of testing technology. Recent innovations involved: creating an autogenous vaccine for salmonella, developing tests to detect viruses and methodologies to differentiate between viruses in poultry, developing tests for genetically-modified organisms, and creating methods to screen out pathogens within 24 hours.

Other initiatives include collaborative research with private, government and university researchers, such as the University of Sydney, the University of NSW, the University of Melbourne and the Elizabeth Macarthur Agricultural Institute.

iLeader QA System

Quality assurance is a critical part of our business, which is why we’ve invested in a bespoke QA system, iLeader. In real time, we are able to track the quality throughout the production process. The system allows us to generate automatic KPI reports, which we review weekly to continuously drive improvement.

Hanwood Cold Store

We have the ability to monitor and report on the exact temperature of our product from the time it leaves our facilities to the time it’s delivered to our customers. The Hanwood Cold Store facility is able to accommodate more than 60,0000 cartons and crates. Using an integrated automation system, cartons are accumulated into pallet lots, before being wrapped and labelled, then loaded onto trucks for delivery.